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The value of journalism in a changing media landscape

Article

Verhalen van:

Arend Jan van den Beld

Interview door:

February 13, 2025

On 18 November, the VVD Thematic Network for Culture and Media, in cooperation with A Lab Amsterdam, organised a meeting that brought together members, interested parties, various organisations, funds and political parties to share different perspectives on the topic and to strengthen the debate. The central question was how journalism can continue to play its democratic role in an increasingly fragmented society and where social media dominate the news supply. The aim was to gather input for future media policy from a liberal democratic perspective.

During the evening, four renowned speakers spoke about different aspects of the media landscape: Alyt Damstra (Scientific Council for the Government), Thomas Loudon (filmmaker and investigative journalist), Aniek Moonen (former chair of the Young Climate Movement and transition expert) and Yvonne Zonderop (journalist and chair of the board of the Democracy and Media Foundation). They provided insight into the challenges facing journalism and possible solutions to protect and strengthen the core values of independent media.

Speaker 1: Prof. Alyt Damstra (WRR) — The State of the Media

Prof. Alyt Damstra, Senior Researcher at the Scientific Council for Government Policy (WRR), opened the evening with an explanation of the WRR Report Attention to the media. Towards new guarantees for their democratic functions. The report is an analysis of the challenges and opportunities for journalism in the digital age.

According to Damstra, journalism fulfils three crucial functions in a democracy: providing information (1), checking power (2) and facilitating public debate (3). But the context in which the media operate has changed dramatically due to the power of technology platforms and the shift in advertising revenues. To safeguard these functions, government policy needs to be closely aligned with new media policy, which takes the democratic functions of the media as its starting point.

Damstra makes four recommendations:

  • For democracy, make important information visible and easy to find
  • Making the most of European laws and regulations to create a reliable and secure information environment
  • To strengthen local and regional journalism
  • Public figures and politicians contribute to the distribution of content. With this comes responsibility. Guidelines and standards of conduct are needed to support this.
"We see that journalistic media are increasingly dependent on large technology companies, which determine what information is visible and thus indirectly influence the pluralism of the media landscape."
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Speaker 2: Thomas Loudon — The Protection of Journalism

Journalist and filmmaker Thomas Loudon stressed the importance of journalistic ethics and independence. He drew a distinction between the media as an infrastructure that distributes content and journalism as a democratic pillar that supports the rule of law. Loudon highlighted the rise of alternative media that ignore journalistic norms and spread disinformation.

Journalism is often seen as a nuisance by those in power because it forces them to be transparent and accountable. Autocratic leaders therefore often try to stifle journalism. It calls on governments and politicians to play an active role in protecting independent journalism by holding media platforms accountable and supporting quality journalism.

Loudon points out that good journalism adheres to ethical principles, as set out in the Code of Bordeaux (1954) and the Global Charter of Ethics for Journalists (2019). These standards stand for:

1. Adversarial; 2. Protect sources; 3. Reporting based on facts; 4. Respect privacy; 5. Avoid conflicts of interest; 6. Do not promote hate speech or discrimination.

Loudon calls for these ethical principles to be revisited from time to time, rather than being reinvented over and over again.

A worrying trend is the growth of alternative media, which present themselves as independent but often ignore journalistic standards. By making the most of modern media infrastructures, they can have a major impact on public debate. The consequences are serious:

  • Facts are becoming less important in political decision-making.
  • Feelings and emotions take precedence over objective reporting.
  • The term 'mainstream media' is used to discredit traditional journalism, while alternative media present themselves as the only true truth.

Loudon emphasised that governments and politicians have a crucial role to play in protecting journalism. He makes four recommendations:

  1. Recognise the importance of journalism: Democratic parties such as the VVD should explicitly defend journalistic freedom, both nationally and internationally, and include this in their election programmes.
  2. Improve the media ecosystem: Journalistic content must be distinguished from other forms of media use so that citizens can recognise reliable information.
  3. Embrace international regulations: The recommendations of the EU High-Level Expert Group on Fake News (2018) must be implemented to combat disinformation.
  4. Hold platforms accountable: Major social media companies such as Facebook and Twitter should be held accountable for spreading misinformation and misleading content.

Loudon ends with the words of the poet Lucebert: "Everything of value is defenceless". This is also true of journalism: it is both vulnerable and powerful. That's why it needs a conscious commitment and active protection from society and politics.

Speaker 3: Aniek Moonen — Journalism in Transition

Former Chairman of the Young Climate Movement Aniek Moonen discussed journalism from a transitional perspective. She compared the current media shift to cathedral construction: a process in which you work on something that will only be completed generations later. According to Moonen, the media landscape must be constantly adapted to remain relevant and reliable.

She identified three major challenges: the rise of artificial intelligence (1), the dominance of social media platforms (2) and the change in news consumption among young people (3).

These developments are forcing us to rethink: optimising the existing system will only provide temporary solutions, while deep structural changes are needed to make journalism fit for the future.

Moonen teaches three lessons from the theory of journalistic transition:

  1. Zoom in on the core of the system: Rather than tearing down the entire media system, retain, modify or phase out specific parts.
  2. Individual choices affect systems: The media landscape is not an established fact, but a collection of choices made by journalists, policy makers and consumers.
  3. Innovation rarely comes from within: Large media parties such as DPG Media and Mediahuis have an interest in the status quo and will not easily make changes in the public interest on their own. Innovation often comes from smaller, independent initiatives. Give these parties the (financial) space.
  4. Think about governance and decision-making: Not only the content of journalism, but also the way in which media decision-making is organised deserves attention. The influence of media tycoons needs to be reduced in favour of more democratic structures.

An important focus is how young people consume information. Many of them only get news through social media, where the line between fact and fiction is increasingly blurred. Solutions need to be found:

  • Digital literacy: Young people should be trained to recognise reliable sources and to distinguish disinformation.
  • Active presence of journalism on social media: Rather than opposing these platforms, journalism must adapt to new ways of consuming news.
  • Encouraging government action: Regional and local journalism can receive support to become more visible online.
"Journalism and the media are in transition. This offers opportunities for a stronger and more inclusive information system. Only by working together and being truly open to innovation can journalism maintain and strengthen its role in democratic society."
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Speaker 4: Yvonne Zonderop — The Value of the Forum Function in Journalism

Journalism is more than reporting facts and checking power; as a source of information, it is also an indispensable link in the public debate. In her contribution, Yvonne Zonderop, board member of the Democracy and Media Foundation, emphasised the importance of the forum function in journalism. It is an age-old function that now needs to be strengthened. The forum function is the media's ability to create spaces where citizens, institutions and experts discuss social issues.

This is crucial for a well-functioning democracy. This means that there must be (public) spaces and platforms in cities and towns where different perspectives come together and where social challenges are discussed. Without this function, public debate risks becoming fragmented and radicalised, further increasing social polarisation. In today's information society, this function has come under pressure from a number of factors:

  • Social media as a space for debate: Just as new newspapers appeared in times of revolution, citizens are now using social media to make their voices heard. This has enriched the debate, but also fragmented it into echo chambers where people are only exposed to like-minded opinions.
  • The speed of news consumption: Traditional media has to compete with the constant stream of short videos and news, where the exchange of views often gives way to quick and emotional reactions.
  • The blurring of journalistic standards: Many platforms mix facts with opinions, making it harder for citizens to distinguish between reliable and biased information.

The board of the Democracy and Media Foundation supports initiatives that strengthen the forum function in the Netherlands and is co-owner of Trouw, De Volkskrant and Het Parool, among others. Zonderop says that these newspapers exist because of the DPG media group and that journalistic concentration is not a problem as long as independence is guaranteed. In the Netherlands, this is ensured by editorial statutes that protect editorial offices from the influence of owners or publishers - a unique and well-established system. The foundation monitors this independence and can make adjustments if necessary, although this is not the case at present.

"The forum function of journalism has existed for centuries and is indispensable in a healthy democracy. It requires an active effort on the part of journalists, politicians and citizens."

Panel discussion

The presentations were followed by a panel discussion with questions from the audience. Several topics were discussed:

  1. Concentration of media companies: The influence of foreign takeovers and the role of technology platforms in news provision.
  2. Government regulation: Should the government be more active in protecting journalism, or does this jeopardise press freedom?
  3. Self-reflection in journalism: How can media improve themselves and better meet the needs of their audiences?
  4. Media literacy and disinformation: How do we ensure that citizens can recognise reliable information?

The panel agreed that there is no simple solution, but that journalism is a shared responsibility between journalists, policy makers and the public.

Conclusion

The moderator (Arend Jan van den Beld) concluded that a strong and independent journalism is essential for a well-functioning democracy. It is up to all of us to ensure that journalism can continue to play its role. The main recommendations were: ‍

  • Recognize, name and protect the values and functions of journalism for democracy
  • Prevent a few big companies (Bigtechs) from dominating the entire Media
  • Journalistic concentration at a few organizations is not a problem as long as independence is guaranteed. In the Netherlands, there are editorial statutes
  • Teach citizens (young and old) how to recognize trustworthy journalism

Continuation

The VVD takes the insights from this meeting into the political discussion; the update to the Liberal Manifesto shares the results with the group specialists in the House of Representatives, members and interested parties.

If you have any questions or comments regarding the event 'The Value of Journalism', please contact Arend Jan van den Beld, Board of Thematic Network Culture and Media.

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